How a Teen Made €7K/Month with a City-Themed Instagram Page Strategy
I came across this amazing story on Reddit, posted by a user named Cenz220, and I couldn’t stop thinking about it. He’s just 19 years old, fresh out of high school, and already making around €7,000/month by running a network of city-themed Instagram pages, and the way he does it is surprisingly simple.
No dropshipping. No complicated funnels. Just a smart Instagram page strategy, local content, and a bit of hustle.
Here is the full breakdown, plus my own thoughts on why this is one of the most practical online business models I have seen lately.
Key Idea #1: Build a Niche Community Page for Local Engagement
He started an Instagram page about his city, just for fun. It blew up, 40K followers in a few months, now over 180K.
What worked?
- Posting local content
- Tapping into a specific community
- Becoming a go-to source for city vibes
My thoughts:
This is genius. It is low-cost, easy to start, and you do not even need to be on camera. Whether it is your hometown or a city you love, there is always room to spotlight local gems. It is basically local influencer marketing, but as a page, not a person.
Key Idea #2: How to Monetize Local Instagram Pages with Business Ads
Once the page gained followers, he reached out to restaurants, hotels, and tourist spots for promotions. Some businesses paid for shoutouts. Others became repeat clients.
My takeaway:
This is modern-day advertising for local businesses, and most of them are clueless about how to monetize local Instagram pages. If you can build an audience, they will gladly pay you to reach it.
Even if you start small, such as promoting one or two restaurants or events, it is a legit way to make money while adding value.
Key Idea #3: Using Instagram UGC for Small Cities to Scale Content
The problem was that he started pages for other cities but could not physically film content for all of them.
The solution was to hire local Instagram UGC for small cities, creators who film videos for restaurants. He pays them with free food and a small fee.
My perspective:
This is brilliant outsourcing. You do not need to be everywhere, you just need to build systems. With the rise of UGC (user-generated content) creators, it is easier than ever to delegate the work.
If you are camera-shy or busy, this is how you scale smart.
Key Idea #4: Instagram Lead Generation for Local Services Through Automation
He uses a tool that sends a free travel guide when someone comments a keyword. This boosts engagement and collects leads, and he gets over 100 leads per page daily.
Then he sells tour services, apartment rentals, and more, making an extra €1.6K/month.
Why this works:
People love free stuff, and this kind of “comment to get it” tactic makes posts go viral.
It is like a mix of Instagram growth and Instagram lead generation for local services. Super clever.
Key Idea #5: Turn Your Instagram Strategy Into a Local Marketing Service
Besides Instagram pages, he also runs a social media and lead generation agency for tattoo shops, barbers, and HVAC businesses.
That brings in another €1K/month.
My 2 cents:
Once you figure out a strategy that works, you can offer it as a service to local businesses. You do not need to be a marketing expert, you just need results. And this guy has them.
Quick Recap and Real Talk
This 19-year-old is:
- Running city-themed Instagram pages
- Selling local promotions and UGC content
- Automating leads with smart tools
- Making over €7K/month
All from his phone. While finishing high school.
And the best part?
None of this required a huge budget, fancy tools, or years of experience. Just curiosity, consistency, and creative thinking.
Conclusion: Why This City-Themed Instagram Page Strategy Works
What I love most about this is how doable it feels. It is not about going viral, it is about serving a niche.
If you are interested in content creation, local marketing, or passive income ideas, this model checks all the boxes. You can start with your own city. Or partner with someone who lives in one.
Use free tools. Test content. Reach out to businesses. Small steps can snowball, just like it did for this young entrepreneur.
So if you have been looking for an Instagram-based side hustle, this city-themed Instagram page strategy is 100% worth exploring.
